Semester I Semester II
  1. Effective Communication Skills – I
  2. Fundamentals of Mass Communication
  3. Introduction to Computers
  4. Introduction to 20th Century World History
  5. Introduction to Sociology
  6. Economics
  1. Effective Communication Skills – II
  2. Political Concepts & Indian Political System
  3. Principles of Marketing
  4. Introduction to Psychology
  5. Principles of Management
  6. Introduction to Literature in English
Semester III Semester IV
  1. Introduction to Advertising
  2. Introduction to Journalism
  3. Introduction to Public Relations
  4. Introduction to Media Studies
  5. Culture Studies
  6. Creative Writing
  1. Mass Media Research
  2. Understanding Cinema
  3. Organisational Behaviour
  4. Radio and Television
  5. Advanced Computers
  6. Print Production and Photography
Curriculum for Specialisation – “Journalism”
Semester V Semester VI
  1. Reporting
  2. Editing
  3. Features and Opinion
  4. Journalism and Public Opinion
  5. India Regional Journalism
  6. Niche and Magazine Journalism – I
  1. Journalistic Laws and Ethics
  2. Braodcast Journalism
  3. Niche Journalism – II
  4. Interest and Issues in Global Media
  5. News Media Management
  6. Contemporary Issues
Curriculum for Specialisation – “Advertising”
Semester V Semester VI
  1. Advertising in Contemporary Society
  2. Copywriting
  3. Advertising Design
  4. Consumer Behaviour
  5. Media Planning and Buying
  6. Brand Building
  1. Advertising and Marketing Research
  2. Legal Environment and Advertising Ethics
  3. Financial Management for Marketing and Advertising
  4. Agency Management
  5. Principles & Practice of Direct Marketing
  6. Contemporary Issues